Tuesday, January 26, 2010

I'd rather eat boogers?

It’s must be hard to rhyme with sugar because Campbell Soup has underwritten a book called “Who Grew My Soup” that quotes the curious youngster lead character Phineas Quinn as saying, ”I like stuff that’s deep-fried and loaded with sugar. But vegetable soup? Yikes! I’d rather eat boogers!"

But it’s all for the good cause of getting kids to make better food choices like eating more vegetables, presumably in the form of soup from you know who.

Apparently, Phineas didn’t like veggies and hatched a plan to avoid eating them. One argument he hatchs is that you never know where they’d been. Maybe they were grown in Timbuctoofar, he argues.

What illustrations I’ve seen are pretty cool and the few rhymes available in preview are kind of fun if you’re a kid.

The book was written by New York ad agency veteran Tom Darbyshire who, you guessed it, was working on an ad campaign to tell the story of Campbell’s “100-year commitment to using only the highest ingredients.” The book’s illustrator was C.F. Payne.

Get the 32-page hardcover here.

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