Wednesday, June 24, 2009

Greenerrific


Packed with product
there's never too much green
Who'd of thunk Office Depot, seller of murdered trees by the ream, would be flexing its green muscles?


The company has redesigned its environmental Web site to better shout its credentials. It sports the Depot "global environmental vision" to "Buy Green, Be Green and Sell Green."


Greened out yet? Impossible.


How about the Green Book catalog with 2,200 of Office Depot's greenest products and tips? How about green rankings of its products from light green for refillable pens to dark green for 100 percent recycled content file folders? Well, how about the Greener Office Guide to going from "green starter" to "green leader?"
But check it out. The company's done a lot of work to communicate its position and make a little money to add to its $14.5 billion sales every year.

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